Our Team

Creating the Swytchback platform took deep design and technical expertise, as well as a keen eye to marketers and researchers insight needs in a rapidly evolving technology landscape. Our team has years of experience serving the business, creative, SAAS and entertainment worlds ranging from early-stage start-ups all the way to the world’s largest consumer enterprises.  Swytchback was started in collaboration with Stanford Design School and maintains deep connections with leading academic and professional researchers and statisticians.

The Swytchback Team

Bruce Bower

Founder

Cole Patterson

Co-Founder

Blaine Nye

Engineering

Nicole Bressanelli

Marketing

Curtis Barthold

Finance

Michael McPherron

Customer Success

Aaron Ehlers

Creative

The Advisors

Alexander Petrov

PayPal

Teri Llach

Blackhawk Network

Danny Shader

PayNearMe

Gary Briggs

Former CMO Facebook

Johnathan Eleman

Stanford Design School

Scott VanDeVelde

12 Digit Marketing